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Developing a bank's successful credit solution

GLOBAL DISCOVERY

Global research project to align a “split payment” solution on 5 new markets with high technical/legal constraint and cultural difference.

ABOUT CASE STUDY

Assisting a global European bank in developing a successful credit solution, we proposed a three-step approach. Expert reviews covered functional and legal aspects, while individual interviews explored motivations and pain points in existing payment processes. Storyboards depicting common scenarios across markets were then created. Five expert teams collaborated closely, ensuring high-quality deliverables with global reach and cost efficiency.

THE CHALLENGE

Project was to align a “split payment” solution on 5 new markets with high technical/legal constraint and cultural difference. 5 teams of experts have worked together “hand-in-hand” with the same tools and the same mindset to deliver high quality level deliverables and acting like a global group, but with the flexibility and cost of small entities

ACTIVITY

Employing a blend of four methodologies - desktop research, expert review, in-depth interviews, and sketching/storyboarding - we engaged 60 participants across five markets.

RESULTS

The outcome at the end of this project, the project team was given a set of storyboards to represent the most realistic credit scenario for each market.

PARTNERS INVOLVED