Global test of a B2B app for insurance agents
International user experience test of a hi-fidelity prototype of a new B2B tool for a major global insurance provider.
About the case study
An internationally operating insurance provider asked us to evaluate a prototype of a new B2B tool that they had developed for their external and internal agents. We conducted the research together with our UXA partners from Italy, Spain, and Australia.
The challenge
We conducted IDIs in four countries to evaluate the new prototype with potential users. We collected qualitative feedback and comments, behavioral observation, and ratings.
Activity
An insurance provider asked us to evaluate a prototype of a new B2B tool that they had developed for their external and internal agents.
Results
We uncovered several severe and conceptual issues with the prototype and provided suggestions for how to address them in the MVP.
