Conferencia de UX masterclass

Desde 2010, nuestros socios de UXalliance han organizado 19 UX Masterclasses en países de todo el mundo. Los miembros de UXAlliance se reúnen con expertos locales e internacionales para compartir su conocimiento y experiencia sobre temas que les apasionan, y para conocer comunidades locales de investigación de usuarios. Cada año, la temática del evento refleja problemas locales y globales apremiantes en la investigación y el diseño de la experiencia de usuario.

2010

DESDE

350

ALTAVOCES

2600

PARTICIPANTES

MASTERCLASSES

próxima masterclass

ZARAGOZA 2023

La vigésima UXMasterclass será organizada por el socio español de UXalliance TorresBurriel Estudio en Zaragoza, el 28 de septiembre. El tema de la conferencia, Somos creadores de cambios, explora cómo un enfoque centrado en las personas puede ayudar a transformar su empresa y responder a un mercado que cambia rápidamente.

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Lo más destacado de París 2022

Transform your organization through good design

The theme for the 2022 19^th edition UX Masterclass was a fabulous way to demonstrate the value that design and research can bring to organizations.We had more than 800 live online attendees and some happy few who could join from our design lab in Paris…
Today, most large organizations are convinced that a good design mindset is a true competitive advantage when it comes to innovation. But implementing a design approach in a company requires more than just recruiting “good” designers” and when the design is fueling all the levels of the organization, it becomes a transformation factor that facilitates a response to a fast changing-market

Define your strategy with the "Experiential" Singularity matrix

Céline Lemaire and Domitille Aulagnier-Collin discussed how to define a strategy using the "experiential singularity" matrix. This matrix is really more than a tool, it is a valuable compass to move an organization forward in a fast-changing environment and increase your customer satisfaction. In their speech they shared tips on how to use the experiential singularity matrix, illustrated by a case study on how Jules implemented this matrix and saw an increase in NPS and revenue per customer.

INCREASING YOUR DESIGN MATURITY: from baby steps to organization strategy

Wojtek Chojnacki and Florian Egger believe the biggest opportunity for increasing impact of design is not in new methods and tools, but in how organizations work and how design drives them. This is what design maturity and design leadership are about, and during the UXMasterclass they shared with us how to increase design maturity.The UX Design Maturity Score they told us about is calculated based on 89 variables.