UX Masterclass


The 17th UX Masterclass will bring together international experts and thought leaders from the fields of global user research, innovation, and user experience design to discuss and share UX Masterclass topics they are passionate about. The theme of the conference is: "Design for the future, design for everyone".

Oct 14 - 16 2021

Online event

Organized by: Usaria

The UXalliance Masterclasses have regularly occurred once or twice a year, since their first edition in 2010.
From New Zealand to Europe, from Africa to America, our conferences have taken us, and you, literally around the world. We want to give all of you, wherever you live, the opportunity to come and meet our experts and your colleagues, so keep an eye on future editions.

Past events

MILAN 2018

In 2018, the Masterclass was hosted by the UXalliance partner Assist Digital in Italy. The conference theme, UX beyond the screen, explored the challenges that Design and UX are facing in a world where experiences are more frequently with complex services, and where interactions are natively multichannel and are becoming more and more conversational. The 14th edition brought together global speakers who shared their knowledge on how they are facing these new challenges.


2017 saw this flagship event hosted at the InterContinental Shanghai Puxi, China by GFK. Building on the theme “UX connect”, this event featured industry-leading user experience, innovation, market research, and design professionals, sharing knowledge and best practices. 19 speakers from China and all over the world shared their perspectives on topics including the power of bringing UX and innovation thinking together and the merging relationship between brand and UX.


Building the UX Maturity, the main topic of the 12th UX Masterclass, brought together global UX professionals to Mexico. The full day event took place at the 51th floor, the highest UX Masterclass ever! The 12th Masterclass was organized by UXalliance partner Usaria, a user experience company with offices in Mexico and Colombia. It hosted 16 international speakers that shared knowledge and thoughts about the maturity model and how to increase UX maturity at the workplace.


The 11th UX Masterclass brought together experts from the fields of user experience, innovation, customer research, and digital intelligence from Australia and around the world. The UX Masterclass in Sydney was hosted by PwC’s Digital Services, the Australian partner of the UXalliance. Set to the backdrop of Sydney’s Darling Harbour water views, 13 speakers from Australia and across the world shared their perspectives on the theme of ‘Leveraging the potential of UX’.


The 10th conference in the series was brought to New York by GfK. The day-long event, “UX and Market Research: Bridging the Gap,” focused on attracting, delighting, and retaining customers in a highly competitive, global marketplace. Presentations highlighted how to combine user experience and market research techniques to understand customer needs, design with the customer in mind, measure to retain competitive advantage, and -in short- ensure success.



For the ninth and latest edition of the UX Masterclass we moved to Bangalore, India. Our first Masterclass in the Asian continent was organized by UXalliance partner PeepalDesign. 25 speakers from over 20 countries represented the most successful UX companies in the world. In a stimulating environment, our experts shared their knowledge and thoughts with an interested audience, and attendees exchanged views and gained inspiration by comparing experiences and ideas.

PRAGUE and ROME 2013

Autumn 2013 Masterclass has split into two events. On October 2nd some of our most esteemed experts were hosted in Prague by UXalliance and experienceu for an inspiring review of the latest trends in user experience.
Two days later an equally illustrious panel of specialists shared their knowledge and expertise with a mainly Italian audience, under the auspices of UXalliance and our Italian partner assist.
Both events were attended by an eager gathering of professionals.


The 7th edition of the UXalliance Masterclass took place in Madrid. Organized by UXalliance with Xperience Consulting and UserZoom, it hosted more than 28 UX professionals from 25 different countries, who shared with the Spanish public their most interesting case studies and most challenging projects. This Masterclass gave the attendees the opportunity to be acquainted with the latest trends and practices in user experience with a focus on digital services and products.


The Marriott Courtyard Moscow City Center was the wonderful setting for the 6th edition of the Masterclass, the first UXalliance event to be held in Moscow. Hosted by UXalliance and UIDesign Group, this Masterclass offered its attendants interesting lectures on usability and UX related topics, besides an enlightening, at times hilarious, presentation on the most common stereotypes and cultural differences between countries which UX professionals need to be aware of.


Held in Johannesburg, the 5th UXalliance Masterclass mainly addressed issues relating to digital products by investigating the role of user experience in a product’s lifecycle. Top level UX experts shared their knowledge on best practices, recent developments and case studies from all over the world. They examined challenges and offered solutions; they discussed investment perspectives; and they shared their winning methodologies with an enthusiastic audience.


Cohosted by UXalliance and User Centric, one of the major user experience research companies in the United States, the Chicago edition of the UX Masterclass offered presentations by over 30 speakers from 25 countries to a large international audience of executives and professionals. Their lectures covered various issues, from current industry best practices to new research methods, especially concerning mobile technology, user-centered design and eye tracking.


SnitkerGroup, the Danish partner of the UXalliance, hosted the third UXMasterclass in Copenhagen. The global conference offered a day full of tutorials dealing with design, new methods, eye-tracking, and personas. On the 1st of April, 36 speakers – user experience producers, designers, researchers – from 19 countries gave the participants insight into design, apps, and mobile experiences: what can actually be developed, what is best-practice and what are the conventions.


The UXalliance brought together an international group of world renowned experts at the second UX Masterclass in Montreal, Quebec, Canada. It was Montreal’s first User Experience conference and involved 25 speakers from 15 different countries. Hosted by the UXalliance Canadian partner, Yu Centrik , the exclusive event addressed current and future challenges facing UX researchers and enthusiasts including real world examples of innovative technologies and methods.


The first UX Masterclass was held in New Zealand. UXalliance and Optimal Usability joined forces to organize this inaugural event which hosted distinguished professionals from the most successful UX agencies all over the world. The speakers shared their expertise on a great variety of topics – ranging from customer experience to usability and design – with an audience which included all levels of a company, from CEOs and managers through designers and usability professionals.