The 11th UX Masterclass brought together experts from the fields of user experience, innovation, customer research, and digital intelligence from Australia and around the world. The UX Masterclass in Sydney was hosted by PwC’s Digital Services, the Australian partner of the UXalliance. Set to the backdrop of Sydney’s Darling Harbour water views, 13 speakers from Australia and across the world shared their perspectives on the theme of ‘Leveraging the potential of UX’.