SnitkerGroup, the Danish partner of the UXalliance, hosted the third UXMasterclass in Copenhagen. The global conference offered a day full of tutorials dealing with design, new methods, eye-tracking, and personas. On the 1st of April, 36 speakers – user experience producers, designers, researchers – from 19 countries gave the participants insight into design, apps, and mobile experiences: what can actually be developed, what is best-practice and what are the conventions.