The UXalliance British partner Serco Experience Lab has carried out a Global Expert Review on the Electronic Program Guides (EPG) of a leading UK broadcaster. The study evaluated 13 different EPGs accessible through various types of connection (satellite or cable TV, web, mobile phones).
The main goals of the examination were to:
Serco involved the UXalliance by asking 5 member companies from different countries to take part in the review. So, experts from the UK, Germany, France, the United States, and Japan were involved in the task and sent their reports.Each examination covered different areas in evaluating the EPGs: from remote control design to clarity of the menu screens; from A-Z listings, to accessibility and integration with PVR function, if featured. From the separate reviews by the UXa experts Serco produced a comprehensive report that weighed the product’s performance against the most successful contemporary design approaches and made suggestions for future improvements.
Working with in-country partners, we were able to provide the cultural context that the client needed to understand how differences in each market necessitated a nuanced approach to iteration and launch. Ultimately, the client was able to unveil an updated interface that both met legal guidelines and guided users through a seamless, easy to understand consent process.
