Case studies

Global expert review of EPGs

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The UXalliance British partner Serco Experience Lab has carried out a Global Expert Review on the Electronic Program Guides (EPG) of a leading UK broadcaster.

The study evaluated 13 different EPGs accessible through various types of connection (satellite or cable TV, web, mobile phones).

The challenge

The main goals of the examination were to:

  • explore all the different design approaches available worldwide at the time
  • analyze and identify strong points and weaknesses of the EPGs
  • compare the EPGs’ performance with their competitors’
  • suggest potential improvements


Serco involved the UXalliance by asking 5 member companies from different countries to take part in the review. So, experts from the UK, Germany, France, the United States, and Japan were involved in the task and sent their reports.

Each examination covered different areas in evaluating the EPGs: from remote control design to clarity of the menu screens; from A-Z listings, to accessibility and integration with PVR function, if featured.

From the separate reviews by the UXa experts Serco produced a comprehensive report that weighed the product’s performance against the most successful contemporary design approaches and made suggestions for future improvements.


The report offered the client both a useful overview of the competitive landscape, and a detailed analysis of their products. With the help of our experts’ precious recommendations Serco’s client was able to develop a top quality product.

Partners involved

  • GFK SE
  • GFK User Centric
  • Axance
  • ExperienceLab
  • Mitsue Links Co., Ltd