In addition to testing services the UXalliance offers a range of user experience services ideally suited to global research. A descriptive list of our most important services can be found below.
- Contextual/Ethnographic Research
- Device Benchmarking
- Expert Reviews
- Focus Groups
- Eye Tracking
Contextual/Ethnographic Research
Ethnographic research helps you understand how products fit into users' everyday lives, and gather user requirements for future development. Consultants combine field visits, in-depth interviews, observation and examination of artifacts and environments to produce a roadmap of current and potential user experience.
Device Benchmarking
Particularly useful for global device releases, benchmarking compares different devices (within a product category) using fixed metrics, e.g. task completion, severity of issue, satisfaction. Issues are quickly recognized and improved over time, and competitive comparison allows you to track the relative success of your device over time. Read our benchmarking case study on research in medical industries.
Expert Reviews
A time and cost-efficient means to optimize interfaces at any stage of the design process. Expert reviews can be conducted either heuristically (i.e. against current usability/accessibility standards) or cognitively (i.e. the consultants walk-through typical product use), or a combination of both.
Focus Groups
This service is useful for investigating user needs and expectations, or initial reactions to design concepts. A moderator guides the group discussion, focusing on tasks or prototypes as required, and encourages free discussion among participants.
Eye Tracking
Eye tracking is the process of capturing the location and movement of the point of gaze. It offers insight into the cognitive processes involved in user interaction with computer interfaces, physical products, and printed material.
