NEW YORK 2014

The 10th conference in the series was brought to New York by GfK. The day-long event, “UX and Market Research: Bridging the Gap,” focused on attracting, delighting, and retaining customers in a highly competitive, global marketplace. Presentations highlighted how to combine user experience and market research techniques to understand customer needs, design with the customer in mind, measure to retain competitive advantage, and -in short- ensure success.