MILAN 2018

In 2018, the Masterclass was hosted by the UXalliance partner Assist Digital in Italy. The conference theme, UX beyond the screen, explored the challenges that Design and UX are facing in a world where experiences are more frequently with complex services, and where interactions are natively multichannel and are becoming more and more conversational. The 14th edition brought together global speakers who shared their knowledge on how they are facing these new challenges.