Mercedes Sanchez: Brazilian E-commerce Pages

Wednesday, April 1, 2009

Introduction:

Most users arrive at a website through search engines. They don’t even have to go through the homepage, they go straight to the page of the product they are looking for.

Some websites worry too much with their shopping carts and don’t give enough attention to the product page. These websites forget that before deciding to buy something, the user wants to know if that product will meet their needs, otherwise they won’t buy it.

The product page can be the decisive moment for winning a new customer. Therefore it needs to be easy to use and contain information that is important for the user, besides being pleasant and seductive.

Download the PDF (top right) to read more.