iPad: Which uses for which audience?
A study conducted by Christelle Huyghebaert UX Consultant
With the release in France of the iPad, surveys and studies multiply in an attempt to identify new uses that will no doubt be born with the arrival of this new product.
But beyond the intended and stated uses, it's interesting to explore the symbolism and values associated with this new tool, and their effect on intentions to purchase.
Axance thus undertook an online survey, with 400 internet users age 17-70, which shows that even if the anticipated uses are shared by all (surfing the internet, consulting e-mail, watching videos, etc...), there are real differences in perception between different persons interviewed, which suggests a great diversity in ownership and actual use of the iPad.
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