“What people seek is not the meaning of life but the experience of being alive.”
– Joseph Campbell
A few decades ago, selling experiences was only typical for theaters and theme parks, while still in many other industries the emphasis was on the products and product features. In the phrase by Joseph Campbell lies the whole meaning of using and buying products today: people do not buy products because of the features but because of the experience delivered, when the user is in contact with the product. Thus, products are seen just as “vehicles” to construct and deliver an experience for the user, making it one of the most important factors in the product success. The reason is that people want to experience things. They want the product to satisfy them, impact all their senses, and generate good feelings.