On March 11th, 2009, UXalliance partner Axance(www.axance.fr/introduction.html) will gather in Paris among mobile media professionals, investors and journalists for the yearly event “Le Mobile 2.0”.
UXalliance partner Axance will showcase with 30 European mobile startups at the event. Attendees will stand before a professional jury who will select 30 companies with the opportunity to present their products and solutions to the audience. The selection will follow this year’s theme: “Useful, Used, Usable”.
UXalliance partners, such as Axance, specialize in incorporating user-centered design principles into the product lifecycle. Axance will be one of the participants at Le Mobile 2.0 will who is recognized for observational, contextual and behaviorally grounded methods over traditional market research.
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